2024 June | 5 mins


Selecting the appropriate content management system and the inability to consider the content required to engage the audience are the two main obstacles when establishing a digital signage solution. People now admire remotely managed digital signage solutions due to their flexibility and cost-effectiveness. Remote management ensures real-time updates on fresh content. This is especially true in industries where information frequently changes, such as retail, hospitality, and transportation. Hence, it is inevitable to find the appropriate content management system for your digital signage solution.

What is a Digital Signage Content Management System?

A digital signage content management system (CMS) is nothing but the software that helps you display the digital media on your screens from anywhere at anytime . It is armed with a range of applications and features that can support various media types, whether text, images, videos, animations, or live streams.

Digital signage cms can be used for a wide range of tasks, including content creation, editing, scheduling, and overall screen management.

Without an appropriate digital signage content management system, a digital signage solution cannot function as intended. The primary issue is the inability to display the contents on the screen.

Key Features of an Effective Digital Signage CMS


Your entire digital displays are stored inside the global configuration called Campaign. Configuring multiple campaigns allows you to switch between configurations for your signage players easily.


Your playlist's order of media resources is sequentially represented in the timeline. The final output of your digital signage presentation is a collection of all your timelines.


The sequencer is helpful to serially set the play list order for all the timelines. A simple drag-and-drop operation is needed to do that.


A scheduler is used to set your timelines to play on any day and anytime. With a graphical interface, you will get a summary of all future playlists and easily resolve conflicts.


Any media content that loads onto your digital signage player is a resource. It comprises video, sound, signage components, and scenes. Social network profiles are also there to retrieve shared files. These portals can be either social networks or our own built in digital signage social network.


The components are valuable tools that can be used to enrich your signage presentation. These consist of RSS news, stock tickers, RSS weather, RSS video podcasts, HTML components, TV tuners, capture cards, clocks, and more. You can directly use components on the timeline or within a designer scene.

Scene Editor

You can combine various components and resources in a scene editor on a canvas. A scene is assigned to one or more screen divisions (also known as zones). The Scene editor can be used as a fully customizable widget editor with built-in animation, effects, and control of the X and Y coordinates of all the items it holds.


Select the color and font scheme that best suit you. With the flexible CSS controls, it is quite easy to set the SignageStudio to match your style and preference.


A catalog is a powerful tool that can be used to easily display an unlimited number of items in a common format. You can view the items inside any number of catalogs. sub-players such as carousals, book flipping, 3D floaters, and more.

Multi Language

The multi-language feature in the digital signage content management system allows you to select the language of your choice. To reach a wider audience, enterprise members can display the application in multiple languages.

Benefits of using a digital signage CMS

  • More user-friendly than building and updating a website or app in the traditional way
  • Quick and secure deployments are possible.
  • Regular updates and maintenance are done seamlessly
  • A vast array of extensions and plugins that let you personalize the CMS with SEO capabilities.

How do I choose the right digital signage CMS?

Choosing the right digital signage CMS requires a lot of attention. The CMS market is filled with hundreds of products; hence, it is difficult to find the right one for your application. In such a situation, remember this: It’s not all about the price. You have to find the ideal balance between cost, ease of use, and features.

Avoid products that feature obscure or complex user interfaces. Also, never assume that free CMS products are totally "free,” because you need to factor in training and support. Don’t buy a CMS that people won’t use. Seek the help of your creative team, as they will probably be the ones who manage the content and scheduling. At least get proper input from your technical and creative teams.

Always define your content strategy before you even think about the size of the screens and their locations. 'Content is the king'. It must be frequently updated to avoid your screens becoming stale and having to buy expensive digital wallpaper. If you do not have interesting, engaging content that is frequently updated, no one will pay attention to it.

There are certain things to note before purchasing a digital signage CMS. Those are the following:

  • Easy setup and deployment
  • Simple content creation, organization, and display; possibly smart automation programming and display
  • Technical reliability (open language, scalability, security, etc.)
  • Interface (hardware or data) with other IT systems
  • Device management and monitoring options
  • User-rights depth
  • Cost
  • User-interface
  • Trial
  • References

Swift Signage is the best content management system for digital signage today. It offers a user-friendly platform for managing and displaying content on TV screens. With Swift Signage, you can create stunning contents within the application using the in-built editor and integrated PosterMyWall plugin in order to attract your audience. Moreover, the system is versatile, customizable, and designed to meet the needs of businesses in various industries. It’s a simple cloud-based digital signage software for your content management. And Swift Signage has an inbuilt media player to save your digital signage playlist for future use. Overall, Swift Signage is the pick of the bunch for businesses looking to enhance their digital signage strategy.

Conclusion: Why use a CMS for digital signage?

A content management system efficiently organizes and stores your data for digital signage. To put it in simpler terms, CMS is software that is used to create, edit, manage, and publish content in a consistently organized fashion. The reason for the use of a content management system is that it helps build, update, and manage your digital signage in a much easier way.